The Crüx Initiative has come together with the combination of many years of experience in the mountain bike and snowboarding coaching and teaching industry and also with a passion for the outdoors. David has many roles, as a the Quebec regional coordinator for the Not-For-Profit Canadian Association of Snowboard Instructors, a current Board Member of the Professional Mountain Bike Instructor Association and as a cycling personal coach and guide. He believed his vision had to intergrate many aspects of these different fields: offering a higher level of teaching and coaching quality than what's existing already in most other NFP organisations with only certififed coaches/instructors, shuttling vehicule, smaller group size, use of modulare obstacles. Also, creating jobs opportunities, offering a volunteer incentives and rewards program, creating a low income family initiative program and offering the local community with different outdoor related programs.
Such a project could only be done with a team of unique individuals who could each bring certains set of skills and experience to the table: John Denham, Rick Seward, Jessie Oatway, Chucky Gerrard and Laura-Ivy Gagnon.